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About Our SAWA Logo and Its Evolutions

时间:2017-03-10

About Our SAWA Logo and Its Evolutions
 

The initial SAWA Logo proposed by our Secretary General Baolei Han, Culture and Education Director Jingyuan Liu, and the others shown in Figure 1, was approved by AGM meeting early in 2005. Later it was acknowledged that this is not suitable for our official SAWA Logo, and it is better to be used as our SAWA letter head. Therefore, an official SAWA Logo should be designed and approved.

On 25th October, Eddie Hwang (the SAWA President), Xiuming Wang (the SAWA Communication Director), Justin Wang (Manager of Square18 company), Ya Liu (Website Designer of the Square18), had a meeting on SAWA Logo designing and website development. On the meeting, both sides agreed some general SAWA Logo designing idea, and later the first draft logo was completed and shown in Figure 2a. This logo considered the Shangdong culture and Confucius thoughts. After that, the ECM provided many comments and suggestion for modifications.

Figure 1

          Figure 2a                 Figure 2b                 Figure 2c                 Figure 2d

On the 5th ECM meeting in November this year, attended by Eddie Hwang, Baolei Han, Sue Wang, Xiuming Wang, and Jingyuan Liu, it was agreed that, our SAWA Logo should contain the features of Shangdong in China and Western Australia in Australia, and there should be both Chinese and English names on it. After considerable discussions, it is found that the Taishan, one of the famous mountains in China could be used for representing Shandong Province, and the black Swan, is used for representing the Western Australia. Therefore, the mountain and black swan symbols should be appeared in the Logo in some way. During the meeting, Sue Wang and Baolei Han paid a lot of attention on how to design our Logo with various templates, and Jingyuan Liu suggested that a simple colour be used in order to reproduce the metal logo in the future. After the meeting, Xiuming Wang and Eddie Hwang contacted with our Logo designer Justin Wang from Square18 Company for further improvement. After a long time email discussions, now it comes with the one shown in Figure 2d. From Figures 2a to 2d, we will see how this Logo is modified according to our suggestion and comments. Our designer, one of our SAWA members, is very helpful and patient. They carefully listen to our comments and suggestion, and modify the Logo again and again, which is seen through Figures 2a to 2d. Justin's volunteer work should be appreciated and remembered by our SAWA people. That was the process of the creation of our SAWA Logo and its evolutions.

In summary, the Logo in Figure 2d shows that, the erected mountain represents Taishan Mountain, and the flying goose i.e., the black swan, represents the Western Australia. The two symbols, the mountain and the black swan combined together mean that, our association unites those who are from the Shandong Province and are living in the Western Australia. The Logo also demonstrates that the Association be friendly to the people who are affiliated to the SAWA are associated with the Shandong and Western Australia. The swan, with its open swings means that the SAWA would embrace the whole people in the world, i.e., our SAWA would accept for people without race, colour, and gender, and religion discriminations, as long as they are willing to accept for our Constitutions. The Logo designing is still under improvement.



(Prepared by the Communication Director Xiuming Wang on 2 Dec, 2005)

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